Facebook introduced Watch video platform to take on YouTube

by Leon Thompson August 11, 2017, 0:25
Facebook introduced Watch video platform to take on YouTube

Facebook is getting into the battle for Internet video, launching a new service called "Watch". Watch will serve as a hub to help users find content instead of relying on the normal Facebook News Feed or through the Video tab that is available to USA users. That's why a year ago we launched the Video tab in the USA, which offered a predictable place to find videos on Facebook.

For example, Watch will highlight different shows under categories such as "Most Talked About" or "What's Making People Laugh".

Many are pointing to the new Watch as being Facebook's answer to YouTube TV, although Facebook says they are capitalizing on their own success with making video available on their platform.

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On Wednesday, Facebook introduced Watch, a dedicated home for videos in the social network.

Some of the paid creators of Facebook will have their shows appear on "Watch" in an attempt to the seed the app using original content. Personal recommendations will also be available on the tab for the shows, and it's not just YouTube and Netflix the new feature rivals - TV networks should also be threatened as they plan to stream live sports, too.

Facebook is now working with a select group of publishers and creators who are making shows, its also funding some shows in an effort to "help seed the ecosystem". The company said it was rolling out Watch to a limited group of users in the United States before a wider release in the future.

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Many Facebook users see videos only as they scroll past a friend's wedding photos or a cousin's political rant, unlike YouTube users who visit that site for the objective of watching videos. Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform. Apart from third-party creators which will be able to monetize their offerings through Watch, Facebook also confirmed it funded some programming that it believes will resonate well with its diverse online community, including Mike Rowe's series Returning the Favor.

The firm put the world's most popular smartphone apps through it's paces. It will be rolled out in limits to some of the USA users before making a global presence.

And the Facebook and Facebook Messenger apps did not perform well in the Avast tests.

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"Accessing Facebook through your browser will eliminate the constant background drain of the app, although you'll be missing out on notifications and the comfort of the app".

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