Facebook Acquires Positivity-focused Polling Startup tbh

by Leon Thompson October 18, 2017, 0:30
Facebook Acquires Positivity-focused Polling Startup tbh

They will become Facebook employees and will continue to oversee the app's expansion with Facebook's cash, engineering, and other resources. According to a release on the app's site, the company believes that after expanding communication, the internet's "next milestone will be around meeting people's emotional needs". "Most of all, we were compelled by the ways they could help us realize our vision and bring it to more people".

By purchasing tbh, Facebook adds another app to its arsenal against Snapchat, which recent studies have shown to be the most popular social network among teens.

In the short period of two months that it has been out, the app has been a viral hit in the United States.

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Facebook spokeswoman Vanessa Chan has said in a statement, "tbh and Facebook share a common goal - of building community and enabling people to share in ways that bring us closer together". TBH launched in early August and already has more than five million downloads and over one billion messages sent.

It's not yet clear how the addition of tbh's team will impact Facebook's services and overall mission.

The app isn't just a standard messaging app, though. The giant is current testing out Workplace chat apps app for Mac and Windows systems as well and now this new special app which is an anonymous polling app making the teens go addicted to it with the single use. Whether or not the app's name was inspired by that, TBH bears a lot of similarities to the trend.

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TBH, which is only available for Apple devices at the moment, will continue to exist as a stand-alone app.

"We shipped it to one school in Georgia", explained co-founder Nikita Bier, speaking to TechCrunch.

Perhaps most clearly, TBH is yet another channel where Facebook can command the time and attention of young people. On the first day, almost 40 percent of the school downloaded it.

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